Joel Sellinger of LifeDoor sent me these photos of the bedroom door in an AirBNB, along with a note that said, “When you realize the importance of a closed door at night…but can’t!”


This is quite ironic because Joel and his team have been staying in this AirBNB while exhibiting at CES 2018 (the Consumer Electronics Show) in Las Vegas, where their product – LifeDoor – won the TechStarts pitch competition and got a lot of attention from show attendees as well as the media.  This week, the product has been featured by CNET, TechCrunch, Nibletz, CE Pro, IFSEC Global, and others.  LifeDoor is designed to close a residential door upon actuation of the smoke alarm, and as you all know, this issue is near and dear to my heart.

Within the last year, the word has (finally!) spread about the protection provided by a closed door.  UL created a program that teaches people to “Close Before You Doze” and it was shared with millions of viewers on Good Morning America and other news outlets.  Fire departments have shared videos on social media showing the effects of a closed door, a dispatcher saved a family by instructing them to go into a room and close the door, and 13 people died in an apartment-building fire where the door was left open.

There are smart-home devices that perform all kinds of functions to increase security and convenience…it’s about time someone developed a product to close the door and keep families safe.  Here it is…

LifeDoor – Turning Smart Home Data into Life-saving Action from UviaUs on Vimeo.

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