Lori is the Manager, Codes and Resources for Allegion, and the creator of iDigHardware. With more than 35 years of experience in the door and hardware industry, in her current role she focuses exclusively on the code requirements that apply to door openings.
Fascinating! I know the video was sponsored by Dove products, which are marketed for women, but I’m curious how men reacted/behaved given the same choices — I’m presuming the cameras were rolling. And, I like Lee Francisco’s idea of swapping left & right, just to see if ‘handing’ is a factor, or is it merely convenience that drives the decision.
Subtle but important part of our industry, the ‘psychology’ of doors — their appearance, placement, usage — as a part of human interaction with architecture at large. Very curious what studies have been done so far.
I want to see this test done with the “Beautiful” door on the right and the “Average” door on the left. Bet you have a different result.
You might be right!
…Beautiful… 🙂 thanks Lori
Hi….
I love all your post.
It’s the beautiful door me !!
I was disappointed how many went through the average side. I would choose beautiful then hold the door open for many to follow.
And you are beautiful too!
Having 3 beautiful daughters, this was one of the best I’ve seen in a long time…Attta Girl!!!
Fascinating! I know the video was sponsored by Dove products, which are marketed for women, but I’m curious how men reacted/behaved given the same choices — I’m presuming the cameras were rolling. And, I like Lee Francisco’s idea of swapping left & right, just to see if ‘handing’ is a factor, or is it merely convenience that drives the decision.
Subtle but important part of our industry, the ‘psychology’ of doors — their appearance, placement, usage — as a part of human interaction with architecture at large. Very curious what studies have been done so far.
Thanks again for all you do!
Great video, thank you for sharing. We should all choose the beautiful door! I certainly hope my daughter would. (: